How Much Should You Charge to Clean Houses in Florida?

Pricing too low is the most common mistake new cleaners make in Florida — it's easy to win a first job on price, and hard to walk it back once a client is used to it. Here's what cleaners across the state are actually charging in 2026, and how to set a rate that holds up.

Florida rate benchmarks (2026)

Rates run higher in Miami and South Florida generally, and somewhat lower in Central Florida and smaller metros. A two-person crew commands a higher hourly total than a solo cleaner, but often finishes faster — worth factoring in when you compare your rate to someone else's quote.

Hourly vs. flat rate: which should you use?

Hourly makes sense when you don't yet know the scope of a job — first-time cleans, unfamiliar homes, or anything with an unclear condition going in. It protects you from underpricing a job that turns out to be bigger than expected.

Flat rate works well once you know a home — recurring clients, or jobs where you've done a walkthrough first. It's also what most clients prefer, since it removes the uncertainty of an open-ended hourly bill.

A common approach: quote the first visit hourly or as a deep clean, then move to a flat recurring rate once you know exactly what the home needs.

What should change your price

• Square footage and layout — more rooms and more surfaces means more time, regardless of total square footage alone
• Condition — a home that hasn't been cleaned in months takes meaningfully longer than a well-maintained one
• Frequency — weekly and biweekly clients are worth pricing slightly lower per visit, since the home stays easier to maintain and you get reliable repeat income
• Pets — extra hair, dander, and often extra time; reasonable to build into the price
• Access and parking — a high-rise condo with limited parking takes real time that a driveway home doesn't

Pricing against the market, not just against yourself

New cleaners often set prices based on what feels fair to charge, rather than what the local market actually supports. If your rate is well under what others in your area charge for the same service, clients may assume something's wrong rather than assume they're getting a deal — pricing too low can undercut trust as much as it costs you income.

Raising rates on existing clients

Once you've built a client base, an annual or biannual rate review is normal and expected — most homeowners aren't surprised by a modest increase, especially if you give reasonable notice (a month is standard) and it's in line with what you'd charge a new client for the same work.